TOYOTA CAMRY 2025

Role: Senior Producer

I worked with Conill Advertising Agency to produce the Toyota Camry 2025 campaign for the Hispanic car market. The goal of this campaign was to highlight the Camry’s new hybrid motor technology and sophisticated interior. To further connect with the Hispanic market, we brought in Noel Gugliemi - “Hector” from Fast and Furious - to show off the new Camry at a real car club meet-up in East LA.

Pre-production responsibilities ranged from location scouting, script development, hiring crew, organizing car club meet-up and coordinating vehicle logistics. I also served as head cinematographer and editor. Distributed across NBC Telemundo and Autoproyecto TV.